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The Future of Happy Hour in Boston: What to Expect

cocktails

As the lively city of Boston evolves and adapts to changing attitudes towards alcohol regulations, the potential return of Happy Hour has sparked excitement and anticipation among locals and visitors alike. With the possibility of Massachusetts lifting its ban on discounted drinks, the city's vibrant nightlife and restaurant scene may undergo a significant transformation. This potential change holds promise to boost the hospitality industry's economy and offers hope for those who long for the social aspect associated with Happy Hour. Let's dive into the latest developments in lifting the happy hour ban in Massachusetts and what the future might hold for happy hour in Boston at Loretta's Last Call.

Understanding Massachusetts Happy Hour Ban

Massachusetts banned happy hour in 1984, making it the first state to do so and one of only eight states prohibiting discounted drinks. The ban was implemented as a way to prevent drinking and driving. The ban was motivated by a tragic death in Braintree in 1983, where a young woman died after drinking too much after winning a free alcohol prize in a contest. At the time, offering discounted drinks was seen as encouraging excessive consumption, which could lead to dangerous driving. However, some say that changing attitudes, ride-share services, and stricter drunken driving laws should prompt a reevaluation.

Is Happy Hour Coming Back to Boston?

As one of the few states with a ban on happy hour, Boston may soon see a much-desired change! Previously, the Joint Committee on Consumer Protection and Professional Licensure held a hearing on a bill from State Senator Julian Cyr that would allow cities and towns to decide whether or not to offer discounted alcoholic beverages. Additionally, the amendment to reintroduce happy hour to Massachusetts is part of a larger $2.8 billion economic bill. The bill would need to be voted out of committee and passed by both chambers of the legislature. This bill could help nearly 19,000 restaurants and bars throughout Massachusetts and boost the economy if passed.

Where to Go if Happy Hour is Passed in Boston

As the vote on the amendment approaches, the ongoing debate regarding the potential reinstatement of Happy Hour is likely to continue. If the bill is approved, Loretta's Last Call plans to offer enticing discounts on cocktails, appetizers, and special daily deals. In the meantime, you can visit Loretta's Last Call from Monday to Friday at 4 pm and Saturday and Sunday at 10:30 am. Envision a vibrant Boston where the evenings are filled with joyous laughter and the clinking of glasses, local businesses thrive, and people come together to celebrate life. This could be the future of Boston if the Happy Hour bill materializes. Stay updated on the latest developments related to Boston's Happy Hour bill by following our blog at Loretta's Last Call. For additional information about our Fenway venue, please reach out to our team by calling (617)421-9595 or submitting a contact form online.